Water Bottle Case Study
Product Designer • 1 Months • Photoshop, Pen & Paper, Sticky Noting, Google Meet
Client project done while a Senior Designer at Astro Studios.
Water is important. It is our most vital resource making up 70% of our bodies and 60% of the earth. It is our lowest barrier to having better health.
Lets make it better!
Timing
5 weeks
Problem Context
How might we design a water filtration system for on the go?
How might we determine the user groups that we should market this product to?
How might we better understand these user groups?
Deliverables
In depth Storyboarding
Competitive Audit
Research informed Case study
Market Fit recommendation
Goals
Imaginge a new filtration water bottle leveraging new technology that adapts to busy millennials day to day lifestyle.
Competitive audit of existing brands and market space.
Recommendation for establishing market fit.
CMF pathway to show possible CMF solutions and landscape.
In depth storyboarding to establish empathy for our target user base.
Competitive Audit
To gather user insights, a competitive audit of existing products and trends in our target group of users was done. We surrounded our client with stimulus so they could have a holistic understanding of the aspirations and goals of our target user.
CMF Pathway
I aimed to develop a roadmap for our client, providing a robust style guide covering a broad range of product solutions. We established a "CMF pathway," outlining three distinct recommendations for the product's development.
Personas
We created three personas modeled off real people that embodied our user groups. Active Wellness, emphasizing high efficiency and a busy work life; Hybrid Health, representing a user with a moderately active lifestyle and busy extracurricular engagements; and Pure Adventure, mirroring our performance-oriented user requiring a product capable of matching their adventurous pursuits.
Storyboarding
Next up I drew out storyboards to illustrate the differentiation between how these users would interact with this product through charting a day in their lives. Below is the Active Wellness and Pure Adventure user categories.
Active Wellness
Ty Haney is Active Wellness, a product for her needs to adapt to her busy day to day schedule. She values portability, ease of use and style.
Pure Adventure
Jimmy Chin is Pure Adventure a product for him needs to work with his on the go lifestyle. He values flexibility, durability and multi-use.
Project Learnings
Using deep experience audits and mapping out a day in the life through storyboarding really helped our client to develop a strong sense of empathy toward theirs user and choose the Active Wellness category to proceed with. This very visual way of presenting user stories was extremely effective at getting everyone in the room invested and on the same page.