Shinola Runwell
Industrial Designer • 6 Months • Client relations, Project Lead, ID and design quality control
Client project done while a Senior Designer at Astro Studios.
Shinola came to Astro studios wanting to create a turntable that translated the aesthetics and feel of its lifestyle watches into a high performance audio product.
Timing
6 months total
2 months design, 2 months production, 2 months quality control
Problem Context
Identify the distinct Shinola brand DNA and translate this seamlessly to a turntable.
Create an entry point for future Shinola audio products with an established language.
Deliverables
Brand analysis and audit
Sketching & ideation
Client relation support
Production and design quality support
Project Summary
The Runwell Turntable is Shinola’s first product in the audio category. Shinola collaborated with Astro and VPI to create a luxury turntable fit for the vinyl renaissance.
Designed to be a statement furniture piece in the home, considered material selections like machined aluminum, white oak, and natural leather give the turntable a polished, classic American aesthetic. The materials bring warmth to an audiophile category typically saturated with overly technical and cold products.